Need a template? I’ve built a 7-slide competitor analysis deck structure. DM me and I’ll share the outline.

Plot competitors on two axes (e.g., price vs. quality, or enterprise vs. SMB). → This visually reveals where the white space is —and where you’re trapped in a red ocean.

"Don't just look at who is selling the same thing. If you sell coffee, your direct competitor is Starbucks. Your indirect competitor is the energy drink in the vending machine. Your replacement competitor is the decision to work from home."

Templates & Resources