Common in Europe and Asia, HbbTV allows a broadcast signal to trigger web-based overlays (quizzes, additional video, downloads) on a connected TV set. The user interacts via remote or second screen.
iETV systems typically fall into three categories: Common in Europe and Asia, HbbTV allows a
As content creators look for deeper engagement, concepts like iEX TV highlight the trajectory of the industry: a move towards a fully immersive, personalized, and responsive viewing experience. Common in Europe and Asia