Social media influencers have become a key marketing channel for brands looking to reach their target audience. With their millions of followers, influencers have the power to shape consumer behavior and drive sales. Georgia Lyall, a popular lifestyle and beauty YouTuber, is one such influencer who has built a massive following by sharing her interests, hobbies, and lifestyle with her audience. This paper examines the impact of Georgia Lyall's videos on consumer behavior, with a focus on her influence on her audience's purchasing decisions.