The marketing halo effect. Because the "NSF" logo looks identical on a carpet tile and a water filter, buyers assume the safety threshold is the same. It is not.
The confusion stems from the rise of "NSF" as a generic seal of approval. NSF International (now called The NSF) tests everything from dietary supplements to water filters.
NSF-140 has teeth. It requires annual plant audits, not just a one-time lab test. It pushes the flooring industry away from toxic phthalates and toward closed-loop recycling.