| Metric | Target (good) | What it indicates | |--------|---------------|--------------------| | Open rate (step 1) | 40–60% | Subject line + sender reputation | | Click-through rate (CTR) | 5–15% | Relevance + CTA | | Step drop-off rate | <20% per step | Content fatigue or mismatch | | Conversion rate | 2–10% (varies) | Ultimate goal achievement | | Unsubscribe rate per email | <0.5% | Over-mailing or irrelevance | | Spam complaint rate | <0.1% | Poor list hygiene or deceptive subject lines |
In the digital age, silence creates anxiety. If a customer emails support and hears nothing for four hours, they wonder if their email was lost. An autoresponder instantly satisfies the psychological need for acknowledgment. It says, "We hear you. You are in the queue." autoresponder