Sem Account - How To Determine Seasonality In A New

Look at the "Ad History" or "Monthly Spend" charts of the top 3 competitors.

Ask the client for their internal sales data from the last two years. Do not look at ad spend; look at units sold or revenue . how to determine seasonality in a new sem account

If you see a 300% spike in search volume during Q4, you know you are entering a hyper-competitive market during its peak. If the volume is flat, you are dealing with an "evergreen" product where seasonality is less about demand and more about competition . Look at the "Ad History" or "Monthly Spend"

Predictable calendar cycles like back-to-school or holiday shopping. how to determine seasonality in a new sem account