Kotler Best <HIGH-QUALITY>

While not solely credited with creating the 4 P's, Kotler popularized this foundational framework: The goods or services offered. Price: The cost to the consumer. Place: How the product is distributed and accessed. Promotion: How the product is communicated to the market. STP Strategy (Segmentation, Targeting, Positioning)

Philip Kotler (born 1931) is an American marketing author, consultant, and professor emeritus at Northwestern University’s Kellogg School of Management. He transformed marketing from a sales-oriented, tactical field into a strategic, analytical, and socially conscious discipline. kotler