In 2024, a senior researcher named attended a virtual reality (VR) art exhibition in Berlin. The immersive, AI‑generated installations left him wondering: What if the same technology could be scaled up to fill a live venue? Back at Oxi Labs, he proposed a bold experiment—merge Oxi’s proprietary “Luminex” photonic film (a transparent polymer that can display high‑definition holograms when stimulated by micro‑laser arrays) with Generative‑AI avatars capable of real‑time interaction.

The proposal caught the eye of , Oxi’s newly appointed Chief Innovation Officer, who saw a strategic fit: a flagship entertainment platform that would showcase Oxi’s cutting‑edge materials while positioning the brand as a cultural pioneer. In late 2024, Oxi secured a ¥3.2 billion (≈ US $28 million) round from a consortium of venture capitalists, tech conglomerates, and the Japanese Ministry of Economy, Trade and Industry (METI), earmarked for the “ ShowStars Initiative .”

The story begins not with a stage, but with a bottle of cleaner. , a Japanese company founded in 1998, first made its name with “Oxi‑Pure,” an environmentally friendly cleaning solution that used patented oxygen‑based surfactants. By the early 2020s, Oxi’s R&D division, Oxi Labs , had evolved beyond chemistry. Their engineers, fascinated by the way light and molecules interact, started dabbling in photonic research, aiming to develop a “self‑cleaning” surface that could also project images.

Oxi Showstars 〈COMPLETE – 2024〉

In 2024, a senior researcher named attended a virtual reality (VR) art exhibition in Berlin. The immersive, AI‑generated installations left him wondering: What if the same technology could be scaled up to fill a live venue? Back at Oxi Labs, he proposed a bold experiment—merge Oxi’s proprietary “Luminex” photonic film (a transparent polymer that can display high‑definition holograms when stimulated by micro‑laser arrays) with Generative‑AI avatars capable of real‑time interaction.

The proposal caught the eye of , Oxi’s newly appointed Chief Innovation Officer, who saw a strategic fit: a flagship entertainment platform that would showcase Oxi’s cutting‑edge materials while positioning the brand as a cultural pioneer. In late 2024, Oxi secured a ¥3.2 billion (≈ US $28 million) round from a consortium of venture capitalists, tech conglomerates, and the Japanese Ministry of Economy, Trade and Industry (METI), earmarked for the “ ShowStars Initiative .” oxi showstars

The story begins not with a stage, but with a bottle of cleaner. , a Japanese company founded in 1998, first made its name with “Oxi‑Pure,” an environmentally friendly cleaning solution that used patented oxygen‑based surfactants. By the early 2020s, Oxi’s R&D division, Oxi Labs , had evolved beyond chemistry. Their engineers, fascinated by the way light and molecules interact, started dabbling in photonic research, aiming to develop a “self‑cleaning” surface that could also project images. In 2024, a senior researcher named attended a