Favourites | Saved

These aren’t tasks; they’re fantasies. You save them because you like the idea of the person you’d be if you followed through.

We treat the "save" button like a magic wand. With one click, we absolve our present self of the responsibility to read, watch, or act. We tell ourselves, I’ll come back to this when I have time. saved favourites

These small actions create a digital collection. This collection is called . These aren’t tasks; they’re fantasies

Examples: woodworking tutorials, marathon training plans, digital nomad packing lists. With one click, we absolve our present self

Saving an article gives us a tiny hit of dopamine. It feels like we’ve accomplished something—like we’ve already learned the information, even though we haven’t read a single word. We mistake intention for action .

[ User Discovery ] ──> [ Click "Save" ] ──> [ Curation / Filter ] ──> [ Action / Purchase ] Why People Save Favourites