However, the limitations of print became increasingly apparent in the 21st century. A weekly publication cycle meant that by the time a listing reached a subscriber’s mailbox, a prized piece of equipment might already be sold. The geographic reach was limited to postal distribution, and the cost of printing and postage put a strain on state resources. More critically, younger farmers—digital natives who managed their operations via smartphones—rarely checked the mailbox, but they constantly checked their email and social media feeds.
The online site is designed to be simple and functional. It is usually categorized by: mississippi market bulletin online
For those who prefer the tactile experience of flipping through pages with a cup of coffee, the print edition is still alive and well. mississippi market bulletin online