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at Marvel Studios arguably changed narrative structure more than anyone since Shakespeare. He realized that if you treated movies like episodes of a TV show (the Cinematic Universe), you could guarantee ticket sales forever. The success of the MCU (Marvel Cinematic Universe) forced every other studio to try—and mostly fail—to copy the "universe" model.
In the late 1960s, the old studio system collapsed. Antitrust laws had forced them to sell their theaters, and television was keeping people at home. The studios were dying. They were saved by a young generation of "film school brats"—directors like Steven Spielberg, George Lucas, and Francis Ford Coppola.