Communicating the product’s features to the mass market.
┌────────────────────────────────────────────────────────┐ │ MARKETING 1.0 │ ├────────────────────────────────────────────────────────┤ │ Core Focus: Product Functionality & Standardization │ │ Objective: Maximize Output & Minimize Unit Cost │ │ Interaction: One-Way Mass Communication │ │ Market Stance: "The Consumer is Anyone Who Buys" │ └────────────────────────────────────────────────────────┘ marketing 1.0 kotler
Companies focused entirely on perfecting the technical specifications of a physical item. Value was seen as something manufactured inside a factory rather than something determined by individual consumer needs. Communicating the product’s features to the mass market
