The success of TikTok, Instagram Reels, and YouTube Shorts has forced legacy entertainment to adapt.
This is the intersection of entertainment and retail. Originating in China (Douyin/Taobao), this trend has gone global via TikTok Shop and Amazon Live.
Video has replaced the magazine editorial. Consumers now look to "vlogs" and "day in the life" videos for inspiration.
The phrase "New Video x Video" refers to the intersection and multiplication of video formats across all aspects of daily life. It represents a shift from "watching video" as a passive activity to "living through video" as an active lifestyle.