Emma, a 19-year-old college student, had always been fascinated by the world of entertainment. She spent most of her free time watching music videos, TV shows, and movies. Among her favorite things to watch were K-Pop groups like BTS and Blackpink. She loved their energetic performances, catchy songs, and stylish music videos.
It is a primary way we learn values, form communities, and spend our time. By understanding how popular media works – its history, economics, and hidden biases – you stop being a passive consumer and become an active participant .
Power has shifted from gatekeepers (studio execs, network heads) to algorithms and audiences .