Ghosts and supernatural elements have an inherent fascination in Telugu culture. The concept of "Preta" or spirits is deeply rooted in Hindu mythology, which is an integral part of Telugu tradition. This cultural affinity has contributed to the popularity of ghost movies in Telugu cinema. The audience's fascination with the unknown, the supernatural, and the afterlife has made ghost movies a staple of Telugu entertainment.
The 1990s saw the rise of the "Wronged Woman" ghost. This is the most prolific sub-genre.
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