This approach focuses on how a contemporary agency like Wilkins Marketing packages and prices its digital services.
Their programmatic services allow for flexible spending based on real-time audience data and behaviors rather than fixed unit locations.
In an era of algorithmic repricing and instant price comparison via smartphones, the Wilkins approach is more relevant than ever. It teaches that the "right" price is not discovered by looking at your competitors or your spreadsheets, but by deeply understanding the customer’s life.
Wilkins Media is a much larger operation specializing in out-of-home (OOH), transit, experiential, and programmatic advertising. Because these campaigns are highly customized, they do not offer a flat price list.
"Wilkins Marketing’s transparent pricing saved us 30% compared to our old agency. And we actually saw ROI in month two." —