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Gathering raw data from sources like Google Analytics or server logs. Analysis: Interpreting data to extract meaningful insights.

Your job is not to be right. Your job is to find the truth, even when it hurts. web analytics tutorialspoint

If you aren't fighting about attribution models, you aren't doing real analytics. Gathering raw data from sources like Google Analytics

If you’ve ever searched for a clean, no-nonsense introduction to web analytics, you’ve likely landed on TutorialsPoint. It gives you the neat definition: "Web analytics is the process of analyzing the behavior of visitors to a website." no-nonsense introduction to web analytics

Web analytics focuses on understanding user behavior to identify what works and what needs improvement. The process generally follows a continuous loop: