"I used to fly Spirit to save $50, and I’d arrive angry," says Jenkins. "Now, I pay $30 more for the 'Breeze' experience, and I arrive human. That $30 represents the highest profit margin in the industry."
Is "6e Breeze" a viable business model, or just a flash in the pan? The financial data suggests it might be a stroke of genius. 6e breeze
"We looked at the market and saw a massive hole," explains an industry consultant familiar with the carrier's strategy. "You had Spirit and Frontier offering rock-bottom prices but a chaotic experience. You had Delta and United offering premium service at a premium price. The middle was a dead zone. The 'Breeze' concept is about filling that dead zone with something actually pleasant." "I used to fly Spirit to save $50,