Sony's Mission Statement ((install)) (PROVEN ✭)

On the surface, it sounds like standard corporate poetry. However, when you break it down, you realize that this single sentence explains almost every major success the company has had in the last decade.

Kando (感動) is a compound of kan (feeling) and do (to move). In Japanese business culture, kando implies a sudden, involuntary emotional peak—the gasp when a song hits the right note or a game plot twists. sony's mission statement