Rokeach The Nature Of Human Values Pdf Verified

Milton Rokeach’s 1973 work, The Nature of Human Values , defines values as enduring, hierarchical systems that guide behavior and bridge the gap between individual personality and social structure. The theory classifies these into 18 terminal values (ultimate goals) and 18 instrumental values (modes of conduct) to predict social, political, and consumer behaviors. A full digital version of the 1973 text is available for academic review via the Internet Archive .

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Rokeach classifies values into two distinct categories. This distinction is the most widely cited aspect of his theory. Milton Rokeach’s 1973 work, The Nature of Human