Influence 2 Part 2 Emily Willis

The study of influence—how individuals, groups, and institutions shape attitudes, decisions, and behaviors—has long occupied a central place in psychology, sociology, communication, and business. Classic texts such as (2006) and Milgram’s obedience experiments (1963) laid foundational principles, while more recent scholarship has broadened the lens to include digital ecosystems, identity politics, and neuro‑cognitive mechanisms.