First, a hydraulic line on one of their trucks was found cut—clean, professional. Priority blamed Millstone. Carmela blamed vandals.
The founder, Salvatore “Sal the Can” Rizzo, started the business in 1992 with one beat-up dump truck and a motto stenciled on the side in fading yellow paint: “We take what you leave.” By 2025, his daughter, Carmela, ran the show. And the motto had become a warning.
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Then someone spray-painted “Go home” on the side of a Priority trailer parked at a local depot. Police were called. Tempers flared at a township council meeting, where a Priority rep accused Millstone of “organized waste-terrorism.” First, a hydraulic line on one of their
It was corny, but it worked. A few customers came back. Then more. Then Priority’s shiny green trucks started getting… delayed.
That fall, Carmela added a fifth truck to her fleet—a refurbished 1998 Mack, painted in the original yellow. On the side, in fresh paint, the motto now read: “We take what you leave. And we leave what matters: dignity, reliability, and a town that stays clean.” The founder, Salvatore “Sal the Can” Rizzo, started
In a township like Millstone, having a direct line to a local office rather than a national call center can make a world of difference when you have a missed pickup or a special request.