Pagan differentiates between "getting your name out there" (branding) and "getting their name in here" (direct response).
Pagan’s genius lies in how he structures the product itself. The product is built to be marketed , not the other way around. eben pagan marketing step by step
Marketing should be viewed as the most important skill in business, prioritized even above product creation. Pagan differentiates between "getting your name out there"
Pagan’s genius is moving customers up a ladder. The front end loses money; the back end makes money. the back end makes money.