A Cure For Wellness Budget Now
When audiences arrived expecting The Conjuring but got a philosophical, sci-fi body-horror epic, word-of-mouth tanked. The CinemaScore (which polls opening night audiences) was a dismal "C-". In the age of social media, a bad CinemaScore is a death sentence. The marketing budget was effectively wasted because it sold a product that didn't exist, alienating the core horror demographic while the arthouse crowd stayed away, assuming it was a generic studio scare-fest.
You're referring to the 2016 psychological horror film "A Cure for Wellness" directed by Gore Verbinski! a cure for wellness budget
Director Gore Verbinski’s gothic psychological thriller remains one of the most visually stunning yet financially disastrous studio risks of the late 2010s. Backed by Regency Enterprises and distributed by 20th Century Fox, the film attempted to revive large-scale, high-art psychological horror. However, a breakdown of the production and marketing budget reveals how an ambitious creative vision failed to find its target audience. The Financial Breakdown: Budget vs. Revenue When audiences arrived expecting The Conjuring but got