Mixue Icecream

The brand’s trajectory changed in 2006 when Zhang introduced a soft-serve ice cream cone priced at just (roughly $0.14 USD). At a time when competitors were charging significantly more, Mixue’s offering was a revelation. This pricing strategy laid the foundation for what would become China’s largest beverage and ice cream chain, boasting over 30,000 stores globally (surpassing Starbucks in store count).

But here’s the thing: . Affordable joy is the point. mixue icecream

Here is everything you need to know about the brand, the viral menu items, and how they manage to sell ice cream for less than the price of a bottle of water. The brand’s trajectory changed in 2006 when Zhang