Fast & Convenience
Crisis Communication Management: Applying Theory To Real Cases Ebook [portable] < PC >
: Provides actionable guidance on media relations and day-to-day crisis handling. Key Theoretical Frameworks
: Dr. Hearit's specialty, focusing on how communicative responses (like apologies) can mitigate reputational damage. : Provides actionable guidance on media relations and
The book uses real cases to teach students how to think like crisis managers. A standard analysis involves: The book uses real cases to teach students
William Benoit’s Image Repair Theory suggests that communication is goal-oriented and that when an image is threatened, we have five major strategies: Today, the timeline has collapsed
In the past, a corporate crisis often unfolded over days or weeks. A newspaper would break a story, the company had time to draft a press release, and the news cycle moved on. Today, the timeline has collapsed. A crisis unfolds in minutes. A single tweet from a disgruntled employee or a dashcam video can ignite a global PR firestorm before the CEO has even finished their morning coffee.