After years of digital saturation, there is a massive surge in demand for . Major media conglomerates are increasingly using their intellectual property (IP) to create physical "flywheels" of engagement: Nine top drivers shaping the future of fun | EY Indonesia
Because the commercial and technological pressures of popular media often cheapen the very thing they celebrate. A standing ovation means less when you’re alone on your couch. A joke lands differently when you know it’s edited for 15 million viewers.
This review examines the evolving relationship between physical, in-the-moment experiences (concerts, theater, comedy, sports) and their digital representation in popular media (streaming, social media, TV).