Brandnewamateurs !!better!! ✦ Real & Trusted

is not an anti-expert movement. It is a pre-expert sanctuary. We don’t help you become famous, skilled, or rich. We help you become a beginner again – and again, and again. In a world obsessed with the final product, we build the first page.

BrandNewAmateurs are individuals who are passionate about creating content, products, or experiences, but may not necessarily have formal training or professional experience in their field. They are driven by a desire to learn, experiment, and share their ideas with others. These amateurs are not necessarily "new" in the sense that they are novices, but rather, they are "brand new" in the sense that they are unencumbered by traditional notions of expertise or professionalism. brandnewamateurs

“Expertise is the finish line. Amateurism is the race.” is not an anti-expert movement

In today's digital age, the lines between professional and amateur creators have become increasingly blurred. With the proliferation of social media, online platforms, and accessible technology, it's easier than ever for individuals to produce and share high-quality content. Amidst this shift, a new breed of creators has emerged: the BrandNewAmateurs. We help you become a beginner again – and again, and again

While "amateur" can sometimes imply a lack of skill, in this context it aligns more with the idea of a pursuing an avocation for pleasure. This aligns with modern independent music trends where artists prioritize creative control and "user-generated" styles over traditional industry polish.

The rise of BrandNewAmateurs can be attributed to the democratization of creativity, which has been facilitated by several factors:

| Revenue stream | How | |----------------|-----| | | Free: 1 project journal. Paid: unlimited “messy logs” with video storage. | | Physical “Starter Kits” | Notebooks titled “Permission to Suck,” sticker packs of “Work in Progress.” | | Workshops | $5 “Beginner’s First ___” (no prerequisites, no refunds if you fail beautifully). | | Brand partnerships | Only with tools for beginners (cheap guitars, beginner paints, free coding IDEs) – never “pro” gear. |