Henderson Work | Bruce

Bruce Henderson was not a typical corporate executive. He was an intellectual provocateur. He famously wrote in a Harvard Business Review article that "the chief executive is the chief strategist," a radical idea at a time when CEOs were often viewed as chief administrators.

Bruce Henderson | Official Publisher Page - Simon & Schuster

He famously told a client losing market share: "You don't have a marketing problem. You have a survival problem. Sell the division before it kills you."