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Historically, Playboy has been criticised for perpetuating a narrow, male‑centric view of sexuality. The 2025 Brazilian edition, however, is part of a broader strategic pivot:
The partnership also produced an accessible via the Playboy app. Scanning the cover with a smartphone triggers a 3‑D animation of Tais’s Eco‑Glow collection rotating around a virtual ocean. Users can click on each garment to learn about the recycled materials used, mirroring the magazine’s pledge to spotlight “responsible luxury.” playboy tais araujo
Playboy Brazil, which relaunched its print edition in 2023 after a six‑year digital‑only hiatus, set out to “re‑imagine the Playboy aesthetic for a new, inclusive generation.” The editorial board announced a multi‑phase casting campaign titled , seeking talent that could embody confidence, intelligence, and a progressive view on sexuality. Historically, Playboy has been criticised for perpetuating a