In 2008, Justin Bieber gained popularity on YouTube and MySpace, where he posted videos of himself singing and playing guitar. His talent was discovered by his future manager, Scooter Braun, who helped him secure a record deal with Island Records. Bieber's first single, "One Time," was released in May 2009 and became a worldwide hit, topping the charts in several countries.
Are you perhaps referring to a specific academic paper that uses Bieber as a case study (e.g., regarding child stardom, digital marketing, or voice maturation)? If you have a specific author or university in mind, let me know, and I can try to locate that specific text. justin bieber album my world
When Justin Bieber released My World in 2009, the music industry was in a transitional period. The dominance of guitar-driven pop-punk and R&B boy bands (like *NSYNC or Backstreet Boys) had faded, and the "Disney Era" of pop stars (Miley Cyrus, Jonas Brothers) was peaking. Bieber’s debut didn't just fill a void; it created a new archetype for how internet celebrities could translate into mainstream superstars. In 2008, Justin Bieber gained popularity on YouTube