August is peak vacation time. Locals flock to the coastal city of Busan to visit Haeundae Beach or head to the emerald waters of Jeju Island. To beat the heat, Koreans turn to "Iyeol-chiyeol," the traditional philosophy of fighting heat with heat. This involves eating steaming bowls of Samgyetang (ginseng chicken soup). Conversely, those looking to cool down indulge in Bingsu, a mountain of shaved ice topped with sweet beans, fruit, or matcha.
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Ask any Korean their favorite season, and 9 out of 10 will say autumn. No contest. The humidity finally breaks, the sky turns a crisp, deep blue, and the mountains of Seoraksan erupt in a color riot—fiery reds, oranges, and yellows that look photoshopped. This is the season of dano (ancient harvest rituals) and hiking fever . Grandparents in neon trekking gear suddenly outpace you up steep cliffs. And the food? Oh, the food. Persimmons hang like orange lanterns; roasted sweet potatoes steam in sidewalk carts; and everyone craves jeon (savory pancakes) with makgeolli as the golden leaves fall. Autumn in Korea doesn’t just look beautiful—it feels fair . Like the country finally exhales. August is peak vacation time
Summer in South Korea is hot and humid, with average temperatures often reaching 30°C (86°F) or higher. However, the season also brings: This involves eating steaming bowls of Samgyetang (ginseng
If you visit in late July, you’ll understand why locals say summer is for “fighting.” This is jangma (monsoon season), where the air turns into hot soup, your shirt sticks to your back before 9 AM, and umbrellas are considered disposable because they will invert in a typhoon. But here’s the twist: Koreans embrace the chaos. They’ll sit in a samgyetang (ginseng chicken soup) sweat fest to “fight heat with heat.” Then, just when you think it can’t get more intense, summer gives its best gift: bingsu (shaved ice with red bean and toppings). Whole cafés fill with people attacking mountains of ice with tiny spoons—because sometimes, survival tastes like condensed milk.