Don’t settle for random characters. In 2019, custom slugs help with branding and trust. bit.ly/yourbrand-summer-sale → clicks better than bit.ly/2kL9pQf .
In retrospect, 2019 was a transformative year for Bitly. It successfully shed its image as a simple plugin for Twitter and emerged as a comprehensive Brand Connection Platform. By rebranding to emphasize its enterprise capabilities, capitalizing on the exit of Google from the short-link space, and integrating offline-to-online tools like QR codes, Bitly proved its adaptability. The company demonstrated that in the attention economy, the link is far more than a string of characters; it is a strategic asset. The developments of 2019 laid the groundwork for Bitly's continued relevance, proving that even in a rapidly changing digital landscape, there is immense value in being the bridge between the content and the consumer. bitly 2019
However, the enterprise landscape was fiercely competitive. Services like Rebrandly and specialized social media management tools like Hootsuite offered integrated link management. Furthermore, the rise of "Linktree" and similar "bio-link" tools presented a new challenge for social media traffic. Bitly responded in 2019 by doubling down on its API capabilities, ensuring that it remained the underlying infrastructure for other marketing platforms. By positioning itself as the engine rather than just the car, Bitly insulated itself against the risk of user churn. Don’t settle for random characters