While the price tag was substantial, financial analysts noted that the purchase price was roughly equivalent to what Disney had paid for Marvel Entertainment in 2009. Given the massive consumer products revenue generated by Star Wars annually—even during years without film releases—the acquisition was presented as an immediate value-add to Disney’s bottom line.
George Lucas echoed this sentiment, stating: may 8, 2012 the walt disney company investor relations news
: Disney's Studio Entertainment segment reported a strong performance, thanks to the success of films such as "The Avengers" and "John Carter." While the price tag was substantial, financial analysts
As Bob Iger concluded the call that day: "We are in a creative golden age. The combination of our brands—Pixar, Marvel, Lucasfilm (not yet acquired), and Disney Animation—gives us an unrivaled arsenal of storytelling for the next decade." The combination of our brands—Pixar
: On May 8, 2012, it was also announced that The Walt Disney Company had entered into an agreement to acquire Lucasfilm Ltd., the owner of the Star Wars franchise, for $4.06 billion. This strategic acquisition marked a significant expansion of Disney's portfolio of brands and intellectual properties.
