Favorites Page Google [2021] Direct

For a generation of internet users, "favorites" meant a folder in a desktop browser (e.g., Internet Explorer’s yellow star). However, as users migrated from single-device workflows to multi-device ecosystems (phone, tablet, laptop, work computer), the utility of local favorites diminished. Google, recognizing this shift, embedded a "favorites" logic across its core products. This paper focuses on the question: What is the "Favorites Page" in Google, and how does it shape user behavior?

Many Android users refer to the bottom dock or the top contact suggestions as their "Favorites Page." favorites page google

The Favorites Page in the Google Ecosystem: From Bookmarks to Starred Items and Collections For a generation of internet users, "favorites" meant