Marketing — Management 15th Edition

Marketing Management: A Comprehensive Approach

: A major pillar of the text is the shift from transactional exchanges to fostering long-term customer relationships through value creation and engagement. marketing management 15th edition

: The book uses real-world examples from companies like Amazon, Tesla, and Netflix, alongside updated case studies (including regional versions like Pearson India's edition featuring Indian cases). Review Summary Marketing Management, 15/e Reviews & Ratings - Amazon.in Marketing Management: A Comprehensive Approach : A major

Marketing management is a critical function in any organization. It involves understanding customer needs, creating value, and building strong relationships with customers. By following the marketing management process and using key concepts and strategies, businesses can create a competitive advantage and achieve their goals. marketing management 15th edition