Houzz Clone -

This was the death spiral. Houzz let homeowners find contractors and see reviews. Apex had a list of 350 local pros—plumbers, electricians, painters. Most hadn't updated their profile since 2019. Leo built a simple directory: name, phone, star rating. But Marcus insisted on a "verification badge" (a little green checkmark) for pros who paid a $99 monthly fee.

Leo hired two freelancers from an online gig platform: Mira, a front-end wizard who could make CSS dance, and a back-end specialist named Raj who lived in a different time zone and only communicated in emojis and GraphQL schemas. houzz clone