Alexa Pagerank -

: Data was primarily collected from users who had the Alexa Toolbar installed on their browsers.

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Understanding Alexa Rank and PageRank: Two Pillars of Web Authority

You’ll often hear “Alexa Rank” and “PageRank” mentioned in the same breath, but . In fact, Google’s PageRank was retired publicly in 2016, and Alexa’s ranking system shut down in 2022. Still, understanding them is useful for SEO history and legacy tools.

, owned by Amazon, took a different approach. It tracked physical traffic—how many people actually clicked on a site—primarily using the "Alexa Toolbar" installed on users' browsers. The SEO Gold Rush

: A "good" site was often defined by having both a high PageRank (1–10) and a low Alexa Rank (approaching 1).